Visual Marketing: From Attention to Action (Hardcover)

M. Wedel, R. Pieters, Introduction to Visual Marketing. Part 1. Visual Attention and Perception. K. Rayner, M.S. Castelhano, Eye Movements During Reading, Scene Perception, Visual Search and While Looking at Print Advertisements. R. Pieters, M. Wedel, The Informativeness of Eye-Movements for Visual Marketing: Six Cornerstones. N.T. Tavassoli, The Effect of Selecting and Ignoring on Liking. Part 2. Visual Cognition. E.F. McQuarrie, Differentiating the Pictorial Element in Advertising: A Rhetorical Perspective. E. Greenleaf, P. Raghubir, Geometry in the Market Place. P. Raghubir, Are Visual Perception Biases Hard-Wired? A. Krishna, Spatial Perception Research: An Integrative Review of Length, Area, Volume, and Number Perception. Part 3. Action and Choice. J. Meyers-Levy, R. Zhu, Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments. P. Chandon, J.W. Hutchinson, E.T. Bradlow, S.H. Young, Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data. H. Cho, N. Schwarz, H. Song, Images and Preference: A Feeling-as-Information Analysis. Epilogue. C. Janiszewski, Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors.