Consumer Behavior (8th Edition, Asia Edition)

PART I. AN INTRODUCTION TO CONSUMER BEHAVIOR
1. Understanding Consumer Behavior
Appendix: Developing Information about Consumer Behavior

PART II. THE PSYCHOLOGICAL CORE
2. Motivation, Ability, and Opportunity
3. From Exposure to Comprehension
4. Prior Knowledge, Long-Term Memory, and Retrieval
5. Attitudes Based on High Effort
6. Attitudes Based on Low Effort

PART III. THE PROCESS OF MAKING DECISIONS
7. Problem Recognition and Information Search
8. Judgment and Decision-Making Based on High Effort
9. Judgment and Decision-Making Based on Low Effort
10. Post-Decision Processes.

PART IV. THE CONSUMER’S CULTURE
11. Social Influences on Consumer Behavior
12. Consumer Diversity
13. Household and Social Class Influences
14. Psychographics: Values, Personality, and Lifestyles

PART V. CONSUMER BEHAVIOR OUTCOMES AND ISSUES
15. Innovations: Adoption, Resistance, Diffusion
16. Symbolic Consumer Behavior
17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society