Consumer Testing and Evaluation of Personal Care Products (Hardcover)

Concept development, testing, optimization; benchmarking a product category; practical considerations for product testing; experimental design and product optimization; the role of psychophysics and experimental psychology; individual differences - conventional subgroups, preference segmentation and the construction of a product line; interrelating data sets - physical measures, expert panel and consumer ratings; streamlining the product development process; advice to a young researcher.