An Integrated Approach to New Food Product Development (Hardcover)

The Agenda for Successful New Product Development
New Product Success Equation: Building Success into the New Product Development Process A.K.A. An Objective-Based Product Development Process, T. Straus

Defining and Meeting Target Consumer Needs and Expectation
Strategic Planning, T.K. Abraham
Innovation as Science, M.A.J.S. van Boekel
Innovation: Integrated and Profitable, P. Chaudury
Innovation Partnerships as a Vehicle toward Open Innovation and Open Business, H. Traitler
Trend Monitoring: Sorting Fad from Long-Lasting Profi t-Building Trends, D.C. Wolf
Wide World of New Products: A Unique Perspective of New Products around the World That Have Hit Their Mark with the Consumer, L. Dornblaser

The Right Food
Consumer Product Goods Product Development Processes in the Twenty-First Century: Product Lifecycle Management Emerges as a Key Innovation Driver, C. Perry and M. Cochet
Personalizing Foods, H.J. Watzke and J.B. German
Creating Food Concepts to Guide Product Development and Marketing, H.R. Moskowitz, M. Reisner, and A. Maier
Defining and Meeting Customer Needs?Beyond Hearing the Voice of the Consumer, C. Schmidt
Observing the Consumer in Context, J.H. Beckley and C. Ramsey
Getting the Food Right for Children: How to Win with Kids, B. Urbick

Proper Packaging and Preparation
Food Packaging Trends, A.L. Brody
Evolution of Sensory Evaluation: How Product Research Is being Integrated into the Product Design Process through Insight Teams, S.A. Cox and R. Delaney
Relevance Regained: Designing More “Democratic” Domestic Kitchen Appliances by Taking into Consideration User Needs and Other Relevant Opinions, G. Davidson, T. De Ligny, and M. Bevolo
Chef Formulation and Integration: Ensuring that Great Food and Food Science Work Together, M. Valdovinos
Gastronomic Engineering, J.M. Aguilera and J.P. Vivanco
The Right Preparation Technique, D. Zino
Recent Developments in Consumer Research of Food, H.L. Meiselman

Positioned Correctly at the Shelf and in the Media
Getting the Package and Web Site Graphics Right with Consumer Cocreation, A. Gofman
Getting the Positioning Right: Advertising Planning, J. Ewald

Meet Corporate Logistics and Financial Imperatives
The Importance of Product Innovation, P.S. Perkins
Alternative Processing Methods for Functional Foods, D. Knorr, A. Balasa, D. Boll, H. Jager, A. Mathys, E. Oba, J. Richter, and M. Volkert
Accelerated and Parallel Storage in Shelf-Life Studies, S. Saguy and M. Peleg
Commercialization and Manufacturing, J.P. Clark and L. Levine
Index