Smart Choices: Strategies for Marketing the Performing Arts (Hardcover)

Preface 1. Making Smart Choices--How to think about your whole decision problem: a proactive approach 2. Problem--How to define your decision problem to solve the right problem 3. Objectives--How to clarify what you're really trying to achieve with your decision 4. Alternatives--How to make smarter choices by creating better alternatives to choose from 5. Consequences--How to describe how well each alternative meets your objectives 6. Tradeoffs--How to make tough compromises when you can't achieve all your objectives at once 7. Uncertainty--How to think about and act on uncertainties affecting your decision 8. Risk Tolerance--How to account for your appetite for risks 9. Linked Decisions--How to plan ahead by effectively coordinating current and future decisions 10. Psychological Traps--How to avoid some of the tricks your mind can play on you when you're deciding 11. The Wise Decision Maker--How to make smart choices a way of life 12. A Roadmap to Smart Choices About the Authors