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· 분류 : 외국도서 > 경제경영 > 지적자본
· ISBN : 9781032026879
· 쪽수 : 158쪽
· 출판일 : 2024-10-08
목차
Introductory words
Wioleta Kucharska & Ewa Lechman
Chapter 1: Technology brands in the digitally-based and network economy: setting the background
Wioleta Kucharska & Ewa Lechman
Chapter 2: The History of Technology Brand Emergence
Hasret Balcioglu
Chapter 3: A network approach to value creation from intangible assets
Anna Ujwary-Gil
Chapter 4: Explaining the tech brand value with economic-financial and stock market information: the booming digital economy
Maria Angeles Alcaide Gonzalez, Elena De La Poza Plaza, Natividad Guadalajara Olmeda
Chapter 5: Exploring the Effects of Digital Business Strategies and Technology Scanning on Company Performance
Minna Saunila, Juhani Ukko, Mina Nasiri, Tero Rantala, Sariseelia Sore
Chapter 6: Assessing Technology Brands with Digital Media,
G. Scott Erickson
Chapter 7: Technology brands and the role of GenZ in their co-creation: Case study of Serbia
Tatjana Mamula Nikoli?, Sanja Popovi? ? Panti?, Karolina Per?i?
Chapter 8: Place branding and social media in the sharing economy: a literature review
Abdullah M. Alahmari, Bruno Schivinski, Xiufang (Leah) Li.
Index
