Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management (Paperback)

1. Digital transformation: corporate branding, identity and reputation

2. Corporate Brand Strategy, stakeholders and technologies 4.0

3. Digital Transformation and Corporate Branding: opportunities and challenges for identity and reputation management

4. Corporate brand strategy, customer value, customer satisfaction, customer loyalty, and business performance

5. Brand management in the age of social media through digital transformation

6. Digital and marketing transformation in relation to brand value: The video game industry

7. The impact of social media marketing efforts and activities on brand equity: The case of online applications in Greece

8. E-tourism and gastronomic culture: how brands are making consumers’ mouth water in digital experience

9. Mixed reality, mainstream for the lasting competitiveness of companies

10. Examining the impact of employer branding on non-financial performance considering the roles of brand knowledge, attraction, motivation, and brand love

11. Examining the Impact of Brand Authenticity on Purchase Intention: A Study of Consumers’ Perception in the Context of Clothing Industry in Iran

12. Marketing in the Industry 4.0: The role of Mobile technologies to enhance consumer brand experience, Brand Advocacy and Brand Purchase Intentions

13. Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth

14. Experiencing the sense of artificial intelligence-enabled virtual assistants in retailing