Entrepreneurial Innovation in the International Business of Tourism (Paperback)

Introduction: Entrepreneurial Innovation in the International Business of Tourism.??Section 1: Strategies and Insights for Emerging Markets.? 1.?Exploring the Tourism Potential and Innovative Contributions of Social Enterprises in South-East Nigeria.? 2. Exploring Destination Managers’ Approach to Shock Advertising: The Case of Southeast Asian Countries and Turkey.? 3. Post-Brexit Tourism: Customer Perspectives.??Section 2: Sustainable Practices and Environmental Considerations.? 4. Environmental Sustainability in the Tourism Sector.? 5.?Water Use in Tourism.? 6.?Smart Tourism: Advancing Sustainable “Smart” Tourism by a Critical Analysis of the Disparity Between the Factors Driving Consumer Decision-Making and the Offerings and Challenges within the Industry.??Section 3: Innovations, Technologies and Branding in Tourism.? 7.?Immersive Technology in Tourism: Applications of Immersive Technologies and Impacted Tourism Experience.? 8. Destination Branding Authenticity: Building Relationship Orientation Among Visitor Attractions, Tourism and Millenials.? 9.?Unleashing Innovation Through Internal Branding and Resident Involvement.? 10.?Transport: Digital Trends.??Section 4: Management, Policy and Research Insights in Tourism.? 11.?Managing Cultural Diversity and Communication Inside the Tourism Industry.? 12.?Changing Government Attitudes: Development and Management of New Knowledge on Security and Safety in Tourism.? 13.?Synergies to Promote Successful PMI in the Tourism Industry.? 14. Entrepreneurship in Tourism and Hospitality Research: A Bibliometric Analysis.