Marketing and Managing Tourism Destinations (Paperback, 3 ed)

Part 1: Critical concepts in destination management and marketing 1. Destination management and marketing 2. Destination sustainability and social responsibility 3. Quality of life and wellbeing of destination residents Part 2: Destination management roles 4. Destination planning 5. Destination management research 6. Destination leadership, coordination, and governance 7. Destination product development 8. Destination partnership and team building 9. Destination stakeholder relationships and involvement 10. Visitor management 11. Destination crisis management 12. Planning marketing, branding, and communications Part 3: Destination marketing, branding, and communications 13. Destination positioning, image, and branding 14. Destination integrated marketing communications1 15. e-marketing and ICTs Part 4: Destination markets and trends 16. Consumer behavior, segmentation, and market trends 17. Domestic leisure and VFR travel markets 18. International pleasure and leisure travel markets 19. Business travel and business event markets Part 5: Destination management performance measurement and the future of destination management 20. Destination management performance measurement and management 21. The future of destination management