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The Tourism System

The Tourism System (Paperback, Eighth Edition)

Alastair M. Morrison, Xinran You Lehto, Jonathon Day (지은이)
Kendall/Hunt Publishing Co ,U.S.
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· 제목 : The Tourism System (Paperback, Eighth Edition) 
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781792420825
· 쪽수 : 277쪽
· 출판일 : 2020-01-03

목차

Foreword

Preface

Acknowledgments

About the Authors

PART ONE DESTINATION: Planning, Developing, and Controlling Tourism

CHAPTER ONE The Tourism System and Destinations

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Let's Explore the Tourism System

Why Use a Systems Approach for the Study of Tourism?

The Tourism System Model

Terminology

The Tourism Destination System

Summary

Activities

References

Additional Resources

CHAPTER TWO Tourism Impacts

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Sustainability and Tourism

Economic Impacts of Tourism

Tourism Changes Societies

Social and Cultural Impacts of Tourism

Environmental Impacts of Tourism

Measuring the Impacts of Tourism

A System's Response to Tourism Impacts

Summary

Activities

Acronyms

References

CHAPTER THREE Government Involvement, Tourism Policy, and Organizations

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Reasons for Government Involvement in Tourism

Government Roles in Tourism

Tourism Policy and Policy-Setting Process

Tourism Organizations

Summary

Activities

Acronyms

References

Additional Resources

CHAPTER FOUR Tourism Legislation and Regulation

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Government Role in Controlling Tourism

Reasons for Destination Legislation and Regulations

Destination Area Legislation and Regulations

Self-Regulation in Tourism

Multilateral and Bilateral Agreements

Summary

Activities

Acronyms

References

CHAPTER FIVE Tourism Destination Planning

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Reasons for Tourism Destination Planning

Potential Barriers to Tourism Destination Planning

Purposes of Tourism Destination Planning

Framework for Tourism Destination Planning

Levels of Tourism Planning

Tourism Destination Planning Process

Summary

Activities

Acronyms

References

CHAPTER SIX Sustainable Tourism Development

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Building a Sustainable Future for Tourism

Categories of Tourism Developments

Tourism Planning and Tourism Development

Roles in Tourism Development

Analysis of Individual Project Development Opportunities

Summary

Activities

Acronyms

References

PART TWO MARKETING: Strategy, Planning, Branding, and Promotion

CHAPTER SEVEN Tourism Marketing

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

What Is Tourism Marketing?

Marketing Orientation

Understanding Your Consumer

The Marketing Toolbox

Branding In the Tourism System

Marketing Planning Process

Summary

Activities

Acronyms

References

CHAPTER EIGHT Tourism Promotion

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Promotions = Communications

Decoding the Message and Action

Goals and Types of Promotion

The Promotional Toolbox

Integrated Marketing Communication

Planning Promotions

Promotions Planning Process

DMOs and Tourism Promotion

Summary

Activities

Acronyms

References

CHAPTER NINE Tourism Products and Experience Development

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Products and Services

Tourism Products Are Unique

Experiences

The Elements of the Experience

The Product Toolbox

Product Development Planning Process

Product Renewal and the Product Life Cycle

Product/Market Portfolios

Summary

Activities

Acronyms

References

PART THREE DEMAND: Factors Influencing Visitors

CHAPTER TEN Tourism Motivation and Travel Benefits

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Fundamental Human Needs

Travel Need, Want, Motivation, and Benefit

Travel Motivation Theories

Travel Benefits

Destination Restorative Qualities

Summary

Activities

References

Additional Readings

CHAPTER ELEVEN Tourism Experience

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

What Is a Tourism Experience?

Aesthetics and Tourism Experience

Authenticity and Localness in Tourism Experience

Sense of Place

Flow in Visitor Experience

Experience Theming

Experience Cueing

Destination Activity Participation

Technology Mediated Tourism Experience

Summary

Activities

References

Additional Readings

CHAPTER TWELVE Travel Purchase

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Traveler Decision-Making

Theory of Planned Behavior

Theory of Consumption Values

The Traveler's Buying Process

Travel Information and Decision Support

Summary

Activities

References

Additional Readings

CHAPTER THIRTEEN Forces Shaping Tourism

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

The Effects of Culture on Travel

The Effect of Time on Travel

The Effect of Sociodemographics on Tourism Demand

Life Cycle Effect

Traveler Psychographic Characteristics

Traveler Perceptions and Destination Image

Summary

Activities

References

Additional Readings

CHAPTER FOURTEEN Traveler Segments

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

The Business Travel Market

The Leisure Travel Market

Summary

Activities

References

Additional Readings

PART FOUR TRAVEL: Travel Flows, Distribution, and Transportation

CHAPTER FIFTEEN The Evolution of Travel and Travel Flows

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

The Evolution of Travel

Travel Flows

Travel Forecasts and Trends

Summary

Activities

References

CHAPTER SIXTEEN Travel Trade Intermediaries

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Tourism Intermediaries-A Marketing Perspective

Direct, Indirect, and Multichannel Distribution Channels

Distribution Mix Strategies

Integration and Classification of Channels

Travel Intermediaries

Travel Intermediaries: Travel Agencies

Summary

Activities

References

CHAPTER SEVENTEEN Traveling-Transportation Modes and Carriers

Your Learning Destination

What You Need to Know

Breaking the Ice

Key Takeaway Points

Getting Around: Mobility in the Modern World

Getting There: Planes, Trains, and Automobiles

Planes and the Passenger Aviation System

Trains and Passenger Rail Systems

Automobiles and the Highway System

Taking ""Home"" with You When You Go

Rental Cars and Car Share

Buses and Motor Coaches

At the Destination

When Travel Is the Destination

Summary

Activities

Acronyms

References

Glossary

Index

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