Marketing and Managing Tourism Destinations (Paperback, 2 ed)

1 The Concepts of Destination Management and Marketing 2 Destination Planning 3 Destination Marketing Planning 4 Destination Management Research 5 Destination Product Development 6 Destination Partnerships and Team-Building 7 Destination Community and Stakeholder Relations 8 Destination Governance and Leadership 9 Destination Branding 10 Destination Integrated Marketing Communications 11 Destination Information and Communication Technologies 12 Consumer Behavior, Segmentation, and Market Trends 13 Domestic Pleasure and Leisure Travel Markets 14 International Pleasure and Leisure Travel Markets 15 Business Travel and Business Event Markets 16 Future of Destination Management and Marketing