Effectual Entrepreneurship (Paperback, 3 ed)

Contents

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Acknowledgements - insert page number

Introduction: The science of entrepreneurship - insert page number

How to use this book - insert page number

About the Co-Creators - insert page number

PART I
What we know about entrepreneurs and entrepreneurship - insert page number

1?????????????? Roadmaps, myths and the Bahamas - insert page number

2?????????????? Good ideas are everywhere - insert page number

3?????????????? Most ventures require little startup capital- insert page number

4?????????????? The plunge doesn’t have to be a plunge at all - insert page number

5?????????????? Failing as the way forward - insert page number

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PART II
How (expert) entrepreneurs think - insert page number

6?????????????? Prediction, risk and uncertainty - insert page number

7?????????????? Opportunities are created as well as discovered - insert page number

8?????????????? Managing uncertainty through control - insert page number

9?????????????? The effectual logic of expert entrepreneurs - insert page number

PART III
The nuts and bolts of venturing: Effectuation in action - insert page number

10??????????? The bird-in-hand principle: Start with what you have - insert page number

11??????????? Transforming means into something valuable - insert page number

12??????????? The affordable loss principle: Risk little, fail cheap - insert page number

13??????????? Using slack for bootstrap financing - insert page number

14??????????? The crazy quilt principle: Form partnerships - insert page number

15??????????? Asking potential partners to make commitments - insert page number

16??????????? The lemonade principle: Leverage surprise - insert page number

17??????????? Putting it together: The effectuation process - insert page number

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PART IV
I am an entrepreneur now: How far can I go? - insert page number

18??????????? Ownership, equity and control: Manage stakeholders - insert page number

19??????????? Business plans and business models - insert page number

20??????????? The venture grows up: Create an entrepreneurial culture - insert page number

PART V
Applications of effectuation - insert page number

21??????????? Brand as venture identity: Marketing you - insert page number

22??????????? Technology: Means, Outcome, or Trap? - insert page number

23??????????? Social Change & Markets in Human Hope - insert page number

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Conclusion - insert page number

List of figures - insert page number

Overview of “Practically Speaking” sections - insert page number

Overview of “Research Roots” section - insert page number

Image acknowledgments - insert page number

Index - insert page number