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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781032427300
· 쪽수 : 480쪽
· 출판일 : 2025-05-27
목차
Contents
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Acknowledgements - insert page number
Introduction: The science of entrepreneurship - insert page number
How to use this book - insert page number
About the Co-Creators - insert page number
PART I
What we know about entrepreneurs and entrepreneurship - insert page number
1?????????????? Roadmaps, myths and the Bahamas - insert page number
2?????????????? Good ideas are everywhere - insert page number
3?????????????? Most ventures require little startup capital- insert page number
4?????????????? The plunge doesn’t have to be a plunge at all - insert page number
5?????????????? Failing as the way forward - insert page number
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PART II
How (expert) entrepreneurs think - insert page number
6?????????????? Prediction, risk and uncertainty - insert page number
7?????????????? Opportunities are created as well as discovered - insert page number
8?????????????? Managing uncertainty through control - insert page number
9?????????????? The effectual logic of expert entrepreneurs - insert page number
PART III
The nuts and bolts of venturing: Effectuation in action - insert page number
10??????????? The bird-in-hand principle: Start with what you have - insert page number
11??????????? Transforming means into something valuable - insert page number
12??????????? The affordable loss principle: Risk little, fail cheap - insert page number
13??????????? Using slack for bootstrap financing - insert page number
14??????????? The crazy quilt principle: Form partnerships - insert page number
15??????????? Asking potential partners to make commitments - insert page number
16??????????? The lemonade principle: Leverage surprise - insert page number
17??????????? Putting it together: The effectuation process - insert page number
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PART IV
I am an entrepreneur now: How far can I go? - insert page number
18??????????? Ownership, equity and control: Manage stakeholders - insert page number
19??????????? Business plans and business models - insert page number
20??????????? The venture grows up: Create an entrepreneurial culture - insert page number
PART V
Applications of effectuation - insert page number
21??????????? Brand as venture identity: Marketing you - insert page number
22??????????? Technology: Means, Outcome, or Trap? - insert page number
23??????????? Social Change & Markets in Human Hope - insert page number
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Conclusion - insert page number
List of figures - insert page number
Overview of “Practically Speaking” sections - insert page number
Overview of “Research Roots” section - insert page number
Image acknowledgments - insert page number
Index - insert page number
