Effectual Entrepreneurship (Paperback, 2 ed)

Part I: What We Know About Entrepreneurs and Entrepreneurship

1. Roadmaps, Myths and the Bahamas 

2. Good Ideas Are Everywhere 

3. Most Ventures Require Little Startup Capital  4. Fail Cheap And Learn Quickly 

5. The Plunge Doesn’t Have To Be A Plunge At All 

Part II: How (Expert) Entrepreneurs Think 

6. Prediction, Risk and Uncertainty  

7. Opportunities Are Created As Well As Discovered  8. Managing Uncertainty Through Control 

9. The Effectual Logic Of Expert Entrepreneurs 

Part III: The Nuts And Bolts Of Venturing: Effectuation In Action 

10.The Bird-In-Hand Principle: Start With What You Have 

11. Transforming Means into Something Valuable 

12. The Affordable Loss Principle: Risk Little, Fail Cheap 

13. Using Slack for Bootstrap Financing 

14. The Crazy Quilt Principle: Form Partnerships  

15. Asking Potential Partners to Make Commitments  

16. The Lemonade Principle: Leverage Surprise 

17. Putting It Together: The Effectuation Process 

Part IV: I Am An Entrepreneur Now: How Far Can I Go? 

18. Ownership, Equity And Control: Manage Stakeholders 

19. Business Plans and Business Models 

20. The Venture Grows Up: Create an Entrepreneurial Culture 

Part V: Applications of Effectuation 

21. Brand as Venture Identity: Marketing You 

22. Technology 

23. Entrepreneurship As a Technology for Social Change 

Conclusion 

Directory of "Practically Speaking" Sections By Topic