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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781118217979
· 쪽수 : 352쪽
· 출판일 : 2012-07-03
목차
Preface ix
Acknowledgments xv
Part One: Gearing Up for the New Global Reality 1
1 Building the Next-Generation Global Enterprise 3
Anil K. Gupta, Haiyan Wang
2 Is Your Business Model Ready to Drill into the Core of the Diamond? 29
Niraj Dawar, Charan Bagga
Part Two: Winning the Local Competition in Emerging Asia 59
3 Coevolving Local Adaptation and Global Integration: The Case of Panasonic China 61
Toshiro Wakayama, Junjiro Shintaku, Tomofumi Amano, Takafumi Kikuchi
4 How Some Japanese Firms Have Succeeded Against Low-Cost Competitors in Emerging Markets 87
Junjiro Shintaku, Tomofumi Amano
5 Transferring Home-Grown Management Practices: The Case of Toyota in China 115
Akira Tanaka, Yue Wang
Part Three: Acquisition-Driven Globalization from Emerging Asia 139
6 Dubious Value of International Acquisitions by Emerging Economy Firms: The Case of Indian Firms 141
Aneel Karnani
7 Acquisition Advantage: How Emerging Market Firms Use Acquisitions, and What Incumbents Can Do About It 169
U. Srinivasa Rangan, Sam Hariharan
Part Four: Innovation Opportunities and Challenges in Emerging Asia 201
8 Innovating in the Vortex: New Perspectives from Radically Different Business Experiences in India 203
Srikanth Kannapan, Kuruvilla Lukose
9 Protecting Intellectual Property in China: A View from the Field 235
Andreas Schotter, Mary B. Teagarden
10 Competing in Emerging Asia: Reflections and Conclusions 265
Anil K. Gupta, U. Srinivasa Rangan, Toshiro Wakayama
Notes 285
About the Editors and Contributors 309
Index 321
