Getting China and India Right : Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage (Hardcover)

Preface ix

Acknowledgments xv

1 China and India—Four Stories Rolled into One 1

2 Think China and India, Not China or India 39

3 Megamarkets and Microcustomers 63
Fighting for Local Market Dominance

4 Leveraging China and India for Global Advantage 97

5 Competing with Dragons and Tigers on the Global Stage 139

6 The War for Talent 175
Dealing with Scarcity in the Midst of Plenty

7 Global Enterprise 2020 203

Notes 229

The Authors 239

Index 243