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· 제목 : Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations (Paperback)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118691694
· 쪽수 : 48쪽
· 출판일 : 2013-05-13
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118691694
· 쪽수 : 48쪽
· 출판일 : 2013-05-13
목차
CHAPTER 1 Crafting Compelling News Releases and Features (Pages: 4-7)
CHAPTER 2 Attracting Media Interest and Attention (Pages: 8-11)
CHAPTER 3 Cultivating Productive Media Relations (Pages: 12-15)
CHAPTER 4 Assembling Effective Press Kits (Pages: 16-19)
CHAPTER 5 Successfully Navigating Interviews and Press Conferences (Pages: 20-24)
CHAPTER 6 Generating Publicity for Your Event (Pages: 25-28)
CHAPTER 7 Drafting Appropriate Policies and Guidelines (Pages: 29-32)
CHAPTER 8 Reaching Out through Social Media (Pages: 33-38)
CHAPTER 9 Raising Awareness and Boosting Community Support (Pages: 39-44)
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