![[eBook Code] What Great Brands Do](./img_thumb2/9781118824337.jpg)
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· 제목 : [eBook Code] What Great Brands Do (eBook Code, 1st) (The Seven Brand-Building Principles that Separate the Best from the Rest)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118824337
· 쪽수 : 272쪽
· 출판일 : 2013-11-20
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118824337
· 쪽수 : 272쪽
· 출판일 : 2013-11-20
목차
Introduction 1
1 Great Brands Start Inside 19
2 Great Brands Avoid Selling Products 47
3 Great Brands Ignore Trends 71
4 Great Brands Don’t Chase Customers 99
5 Great Brands Sweat the Small Stuff 125
6 Great Brands Commit and Stay Committed 155
7 Great Brands Never Have to “Give Back” 183
8 The Eighth Principle: Brand as Business 209
Notes 221
Acknowledgments 239
About the Author 241
Index 243
