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· 제목 : The Customer-Funded Business (Hardcover)
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781118878859
· 쪽수 : 304쪽
· 출판일 : 2014-07-21
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781118878859
· 쪽수 : 304쪽
· 출판일 : 2014-07-21
목차
Why This Book? xv
1 Craving Crowdfunding? Pandering to VCs? Groveling to Your CFO?: The Magic of Traction and the Customer-Funded Revolution 1
2 Customer-Funded Models: Mirage or Mind-Set? Old or New? 39
3 Buyers and Sellers, but Not Your Goods: Matchmaker Models 70
4 Ask for the Cash: Pay-in-Advance Models 98
5 Recurring Revenue: Subscription and SaaS Models 125
6 Sell Less, Earn More: Scarcity and Flash Sales Models 153
7 Build It for One, Then Sell It to All: Service-to-Product Models 177
8 Make It Happen: Put a Customer-Funded Model to Work in Your Business 205
Acknowledgments 239
Notes 243
About the Research 267
About the Author 271
Index 273
