Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World (Hardcover)

Acknowledgments

Preface: Why This Book

Chapter 1 It’s Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk

Chapter 2 When You’re Tempted to Say No, Instead Say “Yes, We Can!”: Then Figure Out How

Chapter 3 It’s the Customer’s Problem That Matters, Not Your Solution: Problem-First, Not Product-First, Logic

Chapter 4 Why “Moving the Needle” Doesn’t Matter to Entrepreneurs: Think Narrow, Not Broad

Chapter 5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float

Chapter 6 Make the Future Winnings Yours!: Beg, Borrow, but Don’t Steal

Chapter 7 What Entrepreneurs Can Do That Big Companies Can’t: Instead of Asking Permission, Beg Forgiveness Later

Chapter 8 Act Your Way to a New Way of Thinking (Because the Reverse Won’t Work!): From Mindsets to Action

Notes

About the Author

Index