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· 분류 : 외국도서 > 경제경영 > 은행/금융
· ISBN : 9781118900147
· 쪽수 : 288쪽
· 출판일 : 2014-05-05
목차
Acknowledgments xi
About the Author xiii
Introduction: An Industry Being Reborn and Reinvented xv
Chapter 1: A New Take on Credit and Lending 1
Chapter 2: The Era of the Faster, Smarter Payment 23
Chapter 3: Banks that Build Their Brand without Branches 47
Chapter 4: How the Crowd Is Changing Brand Advocacy in Banking 71
Chapter 5: Not Your Father's Banking Habits 91
Chapter 6: Is Bitcoin the End of Cash? 115
Chapter 7: Moving from Personal Financial Management to Personal Financial Performance 137
Chapter 8: When Technology Becomes Humanlike, Does a Real Human Provide a Differentiated Experience? 151
Chapter 9: Here Come the Neo-Banks! 165
Chapter 10: Building Experiences Customers Love 197
Chapter 11: Money Can Buy Happiness 223
Conclusion: We're Not Breaking Banking, We're Rebooting and Rebuilding It 239
Index 253
