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· 제목 : Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118964965
· 쪽수 : 224쪽
· 출판일 : 2015-05-26
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118964965
· 쪽수 : 224쪽
· 출판일 : 2015-05-26
목차
1 In Praise of Copying
Copying, originality, invention, innovation and the King of Rock ‘n’ Roll 1
2 How to Copy Well
Good, bad, tight, loose, close or far away 21
3 ‘What Kinda Thing?’: Maps and Drawing
What kind of thing are you trying to change? 59
4 Where to Copy From: The Pattern Books
52 different strategies to copy, borrow or steal 89
5 Copy Better
Applying what we’ve learned to real world problems 129
