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· 제목 : Managerial Economics (Paperback, 9)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781119554912
· 쪽수 : 560쪽
· 출판일 : 2021-01-13
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781119554912
· 쪽수 : 560쪽
· 출판일 : 2021-01-13
목차
CHAPTER 1 Introduction to Economic Decision Making 1
CHAPTER 2 Optimal Decisions Using Marginal Analysis 19
CHAPTER 3 Demand Analysis and Optimal Pricing 59
CHAPTER 4 Estimating and Forecasting Demand 100
CHAPTER 5 Production 146
CHAPTER 6 Cost Analysis 175
CHAPTER 7 Perfect Competition 214
CHAPTER 8 Monopoly 244
CHAPTER 9 Oligopoly 266
CHAPTER 10 Game Theory and Competitive Strategy 303
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis 341
CHAPTER 12 The Economics of Non-profit Organizations 378
CHAPTER 13 Decision Making under Uncertainty 413
CHAPTER 14 The Value of Information 445
CHAPTER 15 Asymmetric Information and Organizational Design 475
CHAPTER 16 Bargaining and Negotiation 503
CHAPTER 17 Linear Programming
Index 539
