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· 제목 : Managerial Economics (Paperback, 9th Edition, International Adaptation)
· 분류 : 외국도서 > 대학교재 > 경제경영
· ISBN : 9781119760900
· 쪽수 : 560쪽
· 출판일 : 2021-06-20
· 분류 : 외국도서 > 대학교재 > 경제경영
· ISBN : 9781119760900
· 쪽수 : 560쪽
· 출판일 : 2021-06-20
목차
CHAPTER 1 Introduction to Economic Decision Making
CHAPTER 2 Optimal Decisions Using Marginal Analysis
CHAPTER 3 Demand Analysis and Optimal Pricing
CHAPTER 4 Estimating and Forecasting Demand
CHAPTER 5 Production
CHAPTER 6 Cost Analysis
CHAPTER 7 Perfect Competition
CHAPTER 8 Monopoly
CHAPTER 9 Oligopoly
CHAPTER 10 Game Theory and Competitive Strategy
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis
CHAPTER 12 The Economics of Non-Profit Organizations
CHAPTER 13 Decision Making under Uncertainty
CHAPTER 14 The Value of Information
CHAPTER 15 Asymmetric Information and Organizational Design
CHAPTER 16 Bargaining and Negotiation
CHAPTER 17 Linear Programming
Index
