[eBook Code] The Matriarch Rules (eBook Code, 1st)

Acknowledgments xi

Introduction: Becoming a Modern Matriarch 1

The Modern Matriarch 2

Loved, but Not Cared for 3

A Craving for “Normal” 4

A Truth Moment 5

When “Wise Counsel” Appears 6

A Matriarch Today 7

Chapter 1 The Matriarch is the CEO 9

Homeless but Not Helpless 10

Use Your Resources 12

Getting on Our Feet 15

From Baby Blues to Business Partner 16

Roles and Responsibilities of the Matriarch 18

Chapter 2 A Matriarch’s Future is Based on Her Actions Today 29

Take History-changing Actions 30

Tally Your Successes and Not Your Failures 32

Write the Story of You: A Woman Destined for Great Success 35

Live Each Day to the Fullest, and Feel Like You Absolutely Slayed it 38

Protect Your Dreams with Your Life! 39

Chapter 3 The Four Big Lies 41

Lie #1: I’ll Try 43

Lie #2: I’m Too Busy 45

Lie #3: I Can’t 50

Lie #4: I Had No Choice 55

Chapter 4 A Matriarch Owns Her Decisions 57

Meet Suzie, a Woman in Need of Wise Counsel 59

The Co-signer: Does She Co-sign Your Agenda or Her Own? 62

Wise Counsel: She Paints the Big Picture without an Agenda 63

Confidence is Key 63

Decision-making 101 67

Chapter 5 Attention! We No Longer Work for Free! 73

We All Want a Bigger, Better Boat and Working for Free is Not How We’ll Get It! 75

Calling All Matriarchs! Viva la Revolution! 82

Chapter 6 A Life and Business That’s Carefully Crafted 93

Branding: Just Do it 94

People are Their Own Brands 94

Rebuilding Your Brand Based on Your Authentic Self 97

Your Brand Aesthetic: are You Bland or On Brand? 101

Your Personal Style Guide 104

Your Family Has Also Been Branded 105

The Wedding Therapist: Finding the Starting Point for Her Business’s Brand 106

A Carefully Crafted Matriarch Business 108

Chapter 7 Time Management and the Five Rules of Business 113

Time Management 114

Let’s Go Make Some Money, Matriarch! 117

Rule #1: It Starts with a Plan 119

Rule #2: It’s Got to Be Legal 121

Rule #3: It Takes a Systematic Approach 123

Rule #4: Marketing is a Never-ending Process 124

Rule #5: You’ve Got to Be Found on the Web 126

Manage Your Time and Follow the Rules 128

Chapter 8 The Payoff is Personal 131

Confidence Can Overcome an Old Message 131

Confidence, Meet Systems and Tools 133

Passion: A Strong and Barely Controllable Emotion 134

Inspiration and Motivation 137

Maintaining Motivation 140

Pressure is How Diamonds are Made 142

A Matriarch Maintains and Protects What She Builds 143

Make NOT Having These F.E.A.R.S. Your Biggest Fears 144

Chapter 9 A Matriarch Leaves a Great Legacy 147

What Exactly is a Legacy? 148

Leaving a Legacy Whether You Like it or Not . . . 148

My Mom, Shari . . . 149

A Matriarch Lives an Intentional Life 150

A Matriarch Cultivates an Inner Sanctum 151

A Matriarch Gives and Takes 152

A Matriarch Rocks Out to Her Own Soundtrack 153

A Matriarch Knows Her Language is Her Legacy 154

A Matriarch Switches Gears When Necessary 155

Live Like a Matriarch and Leave a Legacy Worthy of a Matriarch! 156

About the Author 159

Index 161