Linkedin for Dummies (Paperback, 6)

· 제목 : Linkedin for Dummies (Paperback, 6) 
· 분류 : 외국도서 > 컴퓨터 > 웹 > 소셜네트워킹
· ISBN : 9781119695332
· 쪽수 : 384쪽
· 출판일 : 2021-04-20

Introduction 1

About This Book 2

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go from Here 3

Part 1: Understanding LinkedIn Basics 5

Chapter 1: Looking into LinkedIn 7

Understanding Your New Contact Management and Networking Toolkit 8

Keeping track of your contacts 9

Understanding the different degrees of network connections 10

Discovering What You Can Do with LinkedIn 13

Building your brand and profile 13

Looking for a job now or later 14

Finding out all kinds of valuable information 16

Expanding your network 16

Navigating LinkedIn 17

Touring the top navigation bar 18

Looking at the Settings & Privacy page 19

Understanding LinkedIn Costs and Benefits 20

Weighing free versus paid accounts 20

Comparing the paid accounts 21

Upgrading to a premium account 24

Chapter 2: Signing Up and Creating Your Account 27

Joining LinkedIn 27

Joining with an invitation 28

Joining without an invitation 29

Completing the sign-up process 30

Building Your Network 39

Chapter 3: Completing Your Profile 43

Adding a Summary and Basic Information 43

Updating the basic information sections 45

Writing your summary first 52

Completing Your Summary 54

Adding More Profile Sections 55

Adding a Position 57

Reporting Your Education 60

Setting Your Profile URL and Public View 63

Part 2: Finding Others and Getting Connected 67

Chapter 4: Discovering and Building Your Network 69

Searching Your First-Degree Connections 69

Searching the LinkedIn Network 72

Starting with basic search options 73

Advanced searching with filters 76

Performing advanced searches 78

Saving searches for future use 79

Chapter 5: Growing Your Network 83

Building a Meaningful Network 84

Importing Contacts into LinkedIn 87

Importing a contacts list from your email system 87

Checking for members 91

Finding classmates 91

Using the People You May Know feature 93

Browsing your connections’ networks 94

Sending Connection Requests 97

Sending requests to existing members 98

Understanding why you shouldn’t use canned invitations 99

Sending requests to nonmembers 100

Communicating the value of joining LinkedIn 102

Removing people from your network 103

Accepting (or Gracefully Declining) Invitations 105

Chapter 6: Managing Messages and InMail 107

Using InMail versus Using LinkedIn Messages 108

Understanding LinkedIn messages 108

Understanding your inbox 110

Getting to know InMail 112

Sending InMail 113

Managing Invitations 115

Tracking sent invitations 115

Tracking received invitations 116

Setting Up an Introduction 118

Planning your approach to each person 119

Sending an introduction request message 120

Managing Introduction Requests 122

Accepting requests and forwarding the introduction 123

Gracefully declining requests 126

Chapter 7: Interacting with and Endorsing Your Network 127

Interacting with Your Network 128

Creating a status update to stay connected 129

Interacting with status updates 132

Giving and Receiving Endorsements on LinkedIn 136

Endorsing someone on LinkedIn 138

Accepting endorsements on LinkedIn 139

Managing your skills and endorsements 141

Part 3: Growing and Managing Your Network 145

Chapter 8: Understanding Your News Feed 147

Understanding the News Feed 148

Configuring Your News Feed 151

Setting Up Digest Notifications 153

Writing an Article on LinkedIn 155

Managing Post Interactions 158

Chapter 9: Exploring the Power of Recommendations 161

Understanding Recommendations 162

Writing Recommendations 164

Choose wisely, grasshopper: Deciding whom to recommend 164

Look right here: Making your recommendation stand out 165

Creating a recommendation 166

Requesting Recommendations 168

Choosing whom to ask 168

Creating a polite recommendation request 169

Gracefully Declining a Recommendation (or a Request for One) 171

Managing Recommendations 172

Editing or removing recommendations you’ve made 172

Handling new recommendations you’ve received 174

Removing or requesting to revise a recommendation 175

Chapter 10: Accessing LinkedIn with a Mobile Device 179

Surveying the LinkedIn Mobile App 180

Installing Any LinkedIn Mobile App 182

Breaking Down the Sections of the LinkedIn Mobile App 184

Connecting Your App Usage with Website Usage 189

Chapter 11: Configuring Settings Like a Pro 191

Using the Settings & Privacy Page as a Command Console 192

Starting with Basic Account Changes 194

Controlling Visibility and Privacy Settings 199

Finalizing Your LinkedIn Communications Settings 206

Chapter 12: Using LinkedIn with Your Internet Activities 211

Exporting LinkedIn Connections to Your Email Application 212

Creating your contacts export file in LinkedIn 212

Exporting contacts to Office 365 214

Exporting contacts to Outlook (non-Office-Suite version) 215

Exporting contacts to Gmail 215

Exporting Your Profile and Badge 217

Exporting your profile to a PDF file 217

Creating a public profile badge for other websites 219

Part 4: Finding Employees, Jobs, and Companies 223

Chapter 13: Finding Employees 225

Managing Your Job Listings 226

Posting a job listing 227

Advertising your job listing to your network 231

Reviewing applicants 234

Screening Candidates with LinkedIn 237

Using Strategies to Find Active or Passive Job Seekers 238

Chapter 14: Finding a Job 241

Searching for an Open Position 242

Tuning Up Your Profile and Network to Make a Good Impression 246

Preparing Your Profile and Account Settings for Job Searches 247

Checking your profile’s visibility 247

Optimizing your profile 249

Involving LinkedIn in Job Search Strategies 250

Leveraging connections 251

Finding people with the same or similar job 252

Taking advantage of your alma mater 252

Finding target company referrals 253

Chapter 15: Following Companies 255

Searching for Companies 256

Putting Your Company on LinkedIn 259

Adding a Company page to LinkedIn 260

Part 5: Using LinkedIn for Everyday Business 267

Chapter 16: Getting Connected with Groups 269

Reaping the Benefits of Groups 269

Understanding the Two Types of Groups 271

Joining a Group 272

Starting and participating in group discussions 274

Viewing a group’s membership list 279

Creating a Group 280

Setting Up the Group and Inviting Members 282

Building and managing your member list 283

Crafting your invitation email 284

Approving members to your group 285

Chapter 17: Implementing Sales and Marketing Techniques 289

Marketing Yourself through LinkedIn 290

Optimizing your profile 290

Marketing yourself to your network 293

Marketing Your Business through LinkedIn 295

Using online marketing tactics with LinkedIn 295

Mining for Clients 296

Generating leads with the Advanced People search 297

Finding the decision-maker 299

Closing the Deal 301

Preparing for the client meeting 301

Reporting a positive sale 303

Chapter 18: Using LinkedIn Ads 305

Understanding LinkedIn Ads 305

Finding Out about Filtering Options 307

Creating an Ad Campaign 309

Managing Your Ad Campaign 317

Chapter 19: Discovering Creative Uses of LinkedIn 321

Mashing LinkedIn with Other Services 321

LinkedIn and Google Alerts 322

LinkedIn Archives and Data Syncing 323

LinkedIn and WordPress work together 325

Building Your Focus Group 326

Using Location-Based LinkedIn Ideas 328

Building your network before moving to a new city 328

Arranging face-to-face meetings when traveling 330

Networking with LinkedIn in person! 331

Part 6: The Part of Tens 335

Chapter 20: Ten LinkedIn Do’s and Don’ts 337

Do Keep Your Profile Complete and Current 337

Don’t Use Canned Invitations 338

Don’t Expect Everyone to Network as You Do 339

Do Your Homework 340

Do Give LinkedIn Messages Equal Importance 341

Don’t Spam 343

Do Make New Connections 344

Do Cross-Promote 345

Do Add Value to the Process 345

Don’t Confuse Quantity with Quality 346

Chapter 21: Ten LinkedIn Resources 347

The Official LinkedIn Blog 347

LinkedIn Integrations with Zapier 348

LinkedIn Marketing Solutions 348

LinkedIn YouTube Channel 349

Linked Intelligence 350

LinkedIn Speaker Series Podcast 350

LinkedIn Plugins 351

Social Media Examiner 351

TextExpander 351

Buffer 352

Index 353