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· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 경매/소규모 비즈니스
· ISBN : 9781394271085
· 쪽수 : 688쪽
· 출판일 : 2024-10-01
목차
Introduction 1
Book 1: Start-Up Essentials 5
Chapter 1: Starting from Scratch 7
Chapter 2: Turning Ideas into a Viable Internet Business 17
Chapter 3: Getting Real: Creating a Usable Business Plan 31
Chapter 4: Funding Your Online Business 39
Chapter 5: Creating Policies and Managing Compliance to Keep It Real 57
Book 2: Legal and Accounting 71
Chapter 1: Minding the Law 73
Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 83
Chapter 3: The Trademark-and-Copyright Two-Step 93
Chapter 4: Accounting for Taxes (and Then Some) 101
Book 3: Website Functionality and Aesthetics 125
Chapter 1: What’s in a (Domain) Name? 127
Chapter 2: Designing for User Experience 141
Chapter 3: Serving Up Your Site 161
Chapter 4: Developing Content That Satisfies Visitors and Search Engines 171
Chapter 5: Going Beyond Beta and Launching Your Site 185
Book 4: Online and Operating 195
Chapter 1: Determining Your Revenue Model 197
Chapter 2: Making Money with Affiliate Programs 217
Chapter 3: Paying with the Right Payment Options 229
Chapter 4: Putting the (Shopping) Cart before the Horse 241
Chapter 5: Taking Inventory 255
Chapter 6: Fulfilling Expectations and Orders 265
Book 5: Managing Security Risks 283
Chapter 1: Understanding Security and Your Risks 285
Chapter 2: Developing a Plan: Security and Business Continuity 293
Chapter 3: Spotting and Thwarting Bad Actors, Hackers, and More 307
Chapter 4: Locking Down Your Site and Your Business 329
Book 6: Online Marketing Basics 337
Chapter 1: Jump-Starting Traffic and Driving Sales 339
Chapter 2: Influencing for Attention and Customers 357
Chapter 3: Web Marketing at Work 371
Chapter 4: Analyzing and Monitoring Your Customers 393
Chapter 5: Mastering Search Engines, Optimization, and Rankings 411
Book 7: E-Commerce Fundamentals 429
Chapter 1: Starting Up with E-Commerce Functionality 431
Chapter 2: Web-ify Your Store with Shopify 443
Chapter 3: Making eBay THE Way 459
Chapter 4: Posting Pictures for Profit 477
Book 8: E-Commerce Trends and Market Opportunities 495
Chapter 1: Discovering Niche Markets 497
Chapter 2: Becoming a Social Influencer for Real Dollars 505
Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 521
Chapter 4: Generating Efficiencies and Opportunities with AI, ChatGPT, and More 533
Chapter 5: Building a POD (Print-on-Demand) Business 547
Chapter 6: Growing Beyond Borders: The International Marketplace 563
Book 9: E-Commerce Advanced 575
Chapter 1: Mapping the Digital Buyer’s Journey 577
Chapter 2: Getting Personal with Content Marketing 587
Chapter 3: Overhauling an Aging Online Business 605
Chapter 4: Expanding Products to Increase Stagnant Sales 623
Chapter 5: Transitioning a Small Site into Big Business 633
Index 643
![[eBook Code] Starting an Online Business All-in-One For Dummies (eBook Code, 6th)](/img_thumb2/9781119648451.jpg)
