Starting and Running a Business All-in-One For Dummies (Paperback)

Introduction 1 Book I: Planning Your Business 5 Chapter 1: Preparing for Business 7 Chapter 2: Being Your Own Boss 17 Chapter 3: Can You Do the Business? 35 Chapter 4: Starting Your Business Plan 45 Chapter 5: Establishing Your Starting Position 57 Chapter 6: Researching Your Customers, Competitors and Industry 75 Book II: Sorting Out Your Finances 95 Chapter 1: Finding the Money 97 Chapter 2: Figuring Out Financials 121 Chapter 3: Cash Flows and the Cash Flow Statement 147 Chapter 4: Forecasting and Budgeting 167 Book III: Finding and Managing Staff 191 Chapter 1: Staying on the Right Side of the Law 193 Chapter 2: Finding Person Friday - Advertising and Interviewing 205 Chapter 3: Employing People Successfully225 Chapter 4: Disciplining and Dismissing Staff 239 Chapter 5: Paper Money, Money Paper - Payslips and Deductions 253 Chapter 6: Inspiring Employees to Better Performance 265 Chapter 7: Coaching and Development 281 Chapter 8: Being an Expert at Performance Appraisal and Management 293 Book IV: Keeping on Top of the Books 307 Chapter 1: Satisfying the Tax Inspector 309 Chapter 2: Completing Year-End Payroll and Reports 317 Chapter 3: Getting Down to Bookkeeping Basics 331 Chapter 4: Controlling Your Books, Your Records and Your Money 345 Chapter 5: Producing a Profi t and Loss Statement 361 Chapter 6: Developing a Balance Sheet 375 Book V: Marketing and Advertising Your Wares 387 Chapter 1: Taking a Closer Look at Customers 389 Chapter 2: Marketing Your Wares 403 Chapter 3: Writing a Marketing Plan 429 Chapter 4: Brochures, Press Ads and Print 447 Chapter 5: Signs, Posters and More 467 Chapter 6: Public Relations and Word of Mouth 485 Chapter 7: Planning Your Business Website 497Chapter 8: Choosing and Equipping Your New Online Business 511 Chapter 9: E-marketing 547 Book VI: Growing and Improving Your Business 571 Chapter 1: Thinking Strategically 573 Chapter 2: Managing More than One Product 595 Chapter 3: Improving Performance 625 Chapter 4: Franchising for Growth 639 Chapter 5: TV and Radio Ads (Or Your Own Show!) 645 Chapter 6: Becoming a Great Manager 661 Index 677