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· 분류 : 외국도서 > 언어학 > 일반
· ISBN : 9781138123045
· 쪽수 : 476쪽
· 출판일 : 2016-08-10
목차
Preface
About the Author
Part One PRINCIPLES OF EFFECTIVE WRITING
1 Writing . . . and What It Means to You
2 Effective Writing
3 Persuasive and Ethical Communication
4 The Writing Process
Wrap-Up for Part One
Part Two PUBLIC RELATIONS WRITING FOR JOURNALISTIC MEDIA
5 News and Public Relations
6 Fact Sheet and Advisory
7 News Writing Style
8 Print News Release
9 Broadcast News Release
10 Transmedia News Package for Print, Broadcast, Online and Social Media
11 News Feature
12 Advocacy and Opinion
Wrap-Up for Part Two
Part Three PUBLIC RELATIONS WRITING FOR ORGANIZATIONAL MEDIA
13 Newsletter, Magazine and Corporate Report
14 Website, Blog and Wiki
15 Flier and Brochure
16 Direct Mail and Online Appeals
17 Public Relations Advertising
18 Speechwriting
Wrap-Up for Part Three
Appendix A
Common Sense Stylebook for Public Relations Writers
Appendix B
Copy Editing
Bibliography
Glossary
Index
