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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781285423715
· 쪽수 : 656쪽
· 출판일 : 2014-01-01
목차
Part I: AN OVERVIEW OF BUSINESS ETHICS. 1. The Importance of Business Ethics. 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance. Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3. Emerging Business Ethics Issues. 4. The Institutionalization of Business Ethics. Part III: THE DECISION-MAKING PROCESS. 5. Ethical Decision Making. 6. Individual Factors: Moral Philosophies and Values. 7. Organizational Factors: The Role of Ethical Culture and Relationships. Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8. Developing an Effective Ethics Program. 9. Managing and Controlling Ethics Programs. 10. Globalization of Ethical Decision-Making. 11. Ethical Leadership. 12. Sustainability: Ethical and Social Responsibility Dimensions. Part V: CASES. CASE 1. Monsanto Attempts to Balance Stakeholder Interests. CASE 2. Starbucks' Mission: Social Responsibility and Brand Strength.CASE 3. Walmart Manages Ethical and Compliance Challenges. CASE 4. Sustainability Challenges in the Gas and Oil Industry. CASE 5. New Belgium Brewing: Ethical and Environmental Responsibility. CASE 6. National Collegiate Athletic Association Ethics and Compliance Program. CASE 7. Google: The Quest to Balance Privacy with Profits. CASE 8. Zappos: Delivering Customer Satisfaction. CASE 9. Enron: Questionable Accounting Leads to Collapse. CASE 10. Home Depot Implements Stakeholder Orientation. CASE 11. Frauds of the Century. CASE 12. Insider Trading at the Galleon Group. CASE 13. Whole Foods Strives to Be an Ethical Corporate Citizen. CASE 14. Apple Inc.'s Ethical Successes and Challenges. CASE 15. PepsiCo's Journey Toward an Ethical and Socially Responsible Culture. CASE 16. Ethical Leadership at Cardinal IG: The Foundation of a Culture of Diversity. CASE 17. Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges. CASE 18. Managing the Risks of Global Bribery in Business. CASE 19. Mattel Responds to Ethical Challenges. CASE 20. Best Buy Fights Against Electronic Waste.