Marketing IT Products and Services [With CDROM] (Hardcover)

Introduction to Strategic Marketing ManagementStrategy and ImplementationUnderstanding the High Tech CustomerThe Expanding MarketMarket ResearchProduct StrategyInnovation ManagementIT Product Development CyclePricing ProductsCommunications StrategiesDistribution StrategiesMarketing ImplementationSocial Networking and the Sales StrategyE-commerce as a Sales MediumAppendicesSample Marketing Plan for Computer HardwareSample Marketing Plan for Computer SoftwareBusiness Plan TemplateStrategic Plan TemplateBusiness Plan Executive Summary TemplateBusiness Plan Template for a Start-Up BusinessMarketing Plan Template with DirectionsStrategic Plan Outline (Brief Format)Marketing Glossary