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· 분류 : 외국도서 > 경제경영 > 운영분석
· ISBN : 9781441916273
· 쪽수 : 758쪽
· 출판일 : 2010-05-04
목차
Context: Origins.- Revisiting "Where Does the Customer Fit in a Service Operation?".- The Service Profit Chain.- Winning the Service Game.- Customer Equity.- Service Worldsservice worlds .- Context: Theory.- The Unified Service Theory.- Advancing Service Scienceservice science with Service-Dominant Logicservice-dominant logic .- Toward a Science of Service Systems.- Research and Practice: Design.- Technology's Impact on the Gaps Model of Service Quality.- Seven Contexts for Service System Design.- Business Architectures for the Design of Enterprise Service Systems.- A Service Practice Approach.- Research and Practice: Operations.- The Neglect of Service Scienceservice science in the Operations Management Field.- Death Spirals and Virtuous Cycles.- Service Scienceservice science .- Service Engineering.- Research and Practice: Delivery.- The Industrializationindustrialization of Information Services.- Workforce Analytics for the Services Economy.- Understanding Complex Product and Service Delivery Systems.- A Formal Model of Service Delivery.- Research and Practice: Innovation.- ServiceInnovationinnovation .- InnovationInnovation in Services and EntrepreneurshipEntrepreneurship .- Service Innovationservice innovation and Customer Co-development.- Advancing Services Innovation service innovation .- What Effects Do Legal law/legal Rules Have on Service Innovation innovation ?.- Future.- The Future of Service Is Long Overdue.- The Evolution and Future of Service.- Trading zones, Normative Scenarios, and Service Scienceservice science .- The Cambridge-IBM SSMESSME White Paper Revisited.- Service Scienceservice science , Management, and Engineering SSME (SSME) in Japan.- Innovationinnovation and Skills.















