Facing Up to Management Faddism: A New Look at an Old Force (Hardcover)

Preface Introduction: A Slippery Target What Fads Are: On and Beneath the Surface The Nature of Business Fads Fads: Change and Continuity Across the Century Why Faddism? What Causes Fads, and Why Are Causes Important? Transmitting 20th-century Faddism: The Role of Business Schools The Role of Consulting Firms The International Dimension International Outreach Fads/Faddisme: A French Case Study Fads on the International Stage: Trends and Prospects Strategies for Managing Business Fads Managerial Problems and Case Studies Conclusion: How to Evaluate, How to Respond