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· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9781591393085
· 쪽수 : 480쪽
· 출판일 : 2010-08-12
목차
Table of Contents Introduction Chapter 1: The Orator and the Entrepreneur Chapter 2: The Galveston Hothouse Chapter 3: Success in Chicago Chapter 4: Salesmanship in Print Chapter 5: Growing Up, Breaking Down Chapter 6: The Greatest Copywriter Chapter 7: Orange Juice and Raisin Bread Chapter 8: Fighting for Leo Frank Chapter 9: Into the Tomato Business Chapter 10: Saving Baseball from Itself Chapter 11: Venturing into Politics Chapter 12: Electing a President Chapter 13: The Damnedest Job in the World Chapter 14: A Family Interlude Chapter 15: A Defeat and Two Victories Chapter 16: Selling the Unmentionable, and More Chapter 17: Retrenching and Reshaping Chapter 18: Selling and Unselling California Chapter 19: The Downward Spiral Chapter 20: Changing a Life Chapter 21: Finding Peace Chapter 22: The Lasker Legacy A Note on Primary Sources Notes About the Author