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· 제목 : From Doubt to Functionality: An Imagery Story (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680834581
· 쪽수 : 86쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680834581
· 쪽수 : 86쪽
목차
- 1. What is Imagery? Definitions and Clarification of Key Terms
- 2. A Historical Perspective
- 3. What Elicits Imagery
- 4. Dynamic Aspects of Imagery
- 5. Possible Mechanisms by which Imagery Might Impact Judgments and Behavior
- 6. Using Imagery in the Service of ""Something""
- 7. Concluding Remarks: From Doubt to Functionality
- Acknowledgments
- References
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