Digitization of Economy and Society: Emerging Paradigms (Paperback)

PART 1: Digital Social Trends  1. Impact of Social Networking Sites in the Construction of Masculinity: A Sociological Study of High School Boys of Kolkata  2. Digital Transformation and Its Impact: An Analytical Study  3. Virtual Connections: Friendship Relationships in the Cyber Age  4. Digital Self: Men and Women Motorcyclists ‘Doing Gender’ Through Social Networking Sites  5. E-Governance: Impact on Society  PART 2: Digital Marketing and the Service Industry  6. Digital Marketing in Today’s Privacy-Conscious World  7. A Strategic Analysis of the Rise and Fall of Uber in the Private Urban Transport Business in the Metropolitan Area of Guadalajara  PART 3: Societal Consequences of Technologies and Solutions  8. Impact of Digitalization on Pedagogical Innovation and Changing Work Life of a University Teaching Professional in West Bengal  9. Career Choice: A Critical Study in the Age of Digitalization  10. Analyzing Digital Media Public Service Advertisements on Health and Hygiene: A Rural Indian Scenario  11. Technology Usage and Loneliness Among Older Adults  12. Technology in Language Classrooms of India: Decoding Digital Learning and Dynamics of Context and Curriculum  13. Electronic Customer Relationship Management (eCRM)