Language and Cross-Cultural Communication in Travel and Tourism: Strategic Adaptations (Hardcover)

SECTION I: CROSS-CULTURAL COMMUNICATION IN TRAVEL AND TOURISM 1. Passenger Identity in Public Transport Awareness Campaign Posters: Contrastive Study of Communication Styles in Japan and France 2. How Philosophy of Tourism Tussles with Cultural Diversity and Cultural Tolerance 3. Intercultural Communication in Tourism During the Covid-19 Pandemic: Analyzing Audience Appeal of Indian Tourism Campaigns through Social-Media 4. Deconstructing the Notion of Sacred and Profane from the Viewpoint of Theme-Based Durga Puja in Kolkata in the Age of Covid-19: A Sociological Study 5. Covid-19 Pandemic and the End of Overtourism: A Perspective SECTION II: NARRATIVE OF PLACE AND SPACE 6. Transfiguring the Troubled Past through Narratives 7. Literary Ethnography and Travel Aesthetics: Amitav Ghosh’s the Hungry Tide and Jungle Nama: A Story of the Sundarbans 8. Journeying through the Lesser-Known Indian Spaces: A Reading of Biswanath Ghosh’s Chai, Chai SECTION III: TRAVEL AND TOURISM INDUSTRY 9. Imagined Communities: The Development of the Early Tourist Industry in Alaska and the Marketing of the Indigenous Experience 10. Multimodal Approach to Tourism Advertising Discourses 11. The Saga of Kochi: Cultural and Heritage Tourism Overview 12. Rural Tourism in India: Constraints and Opportunities 13. The Effect of Social Media Sites Promoting the Tourism Industry: An Indian Perspective