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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783031070778
· 쪽수 : 289쪽
· 출판일 : 2022-12-13
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Section 1 - An Introduction
Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives.
Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives
Chapter 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion
Aurore Bardey, Utkarsha Mehdiratta, Rose Turner
Chapter 3: A Closer Look at the Menswear Market in Brazil
Fabio Shimabukuro Sandes
Chapter 4: The power of neuromarketing: taking luxury fashion marketing in Southeast Asia markets to a whole new level
Mamun Ala, Sumesh Nair, Tareq Rasul
Chapter 5: Afloat in a changing COVID-19 world: The rise of artisanal fashion in India for brand story relevance in challenging times
Pandora Kay, Caroline Young
Section 3 - Fashion Marketing in Emerging Economies: African Perspectives
Chapter 6: Towards Understanding how Nigerian Fashion brands Influence Customer Purchasing Behaviour. A case study of Nigerian Fashion Brands.
Damilola Joseph
Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail
Kenneth Appiah-Nimo
Chapter 8: The Rise of Female Empowerment in Egypt: The Fashion Psychology behind their Attire and Armour.
Yasmina Nessim Pstyled, Aurore Bardey
Chapter 9: Fashion Analytics in Africa & Middle East: Strategies, Tools and, Insights for Fashion Brands
Coy Griffin
Section 4 - Conclusion
Chapter 10: South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda
Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
