책 이미지

eBook 미리보기
책 정보
· 제목 : 해외진출 실패에서 배우는 기업경영 
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9788942009268
· 쪽수 : 439쪽
· 출판일 : 2021-02-22
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9788942009268
· 쪽수 : 439쪽
· 출판일 : 2021-02-22
목차
PART 01 국제경영의 이해
제1장 ❙ 기업의 국제화와 다국적기업
제2장 ❙ 국가 비즈니스 시스템
제3장 ❙ 문화적 차이
PART 02 국제경영 환경
제4장 ❙ 지역경제통합
제5장 ❙ 국제통상환경
제6장 ❙ 국제금융환경
제7장 ❙ 정부의 규제와 지원
PART 03 국제경영전략
제8장 ❙ 해외시장 선택과 진입전략
제9장 ❙ 전략적 제휴전략
제10장 ❙ 해외인수합병전략
제11장 ❙ 글로벌 전략
제12장 ❙ 국내 마케팅 전략
저자소개
박병일 (지은이)
정보 더보기
[약력]
한양대학교 영문과 졸업
영국 University of Leeds, MBA
영국 University of Bradford 대학원 국제경영학 박사
전, 한국국제경영관리학회 회장
현, 한국외국어대학교 경영학부 부교수
[주요 논문]
● Reverse knowledge transfer from the periphery to the core: Focusing on local market information, European Management Journal, 42, 698-720, 2024.
● Knowledge transfer and protection in international joint ventures: An integrative review, International Business Review, 33, 102300, 2024.
● MNCs' social innovation in emerging markets: A stakeholder perspective, Management International Review, 64, 633-670, 2024.
● Corruptive practices, digitalization, and international business, Journal of Business Research, 181, 114748, 2024.
● Reverse knowledge transfer from subsidiaries to headquarters: Chinese firms in Africa, Journal of International Management, 30(1),101114, 2024.
● MNEs' capabilities and their sustainable business in emerging markets. Journal of International Management, 30(1),101097, 2024.
● Protectionism and its impact on MNC subsidiaries' performance, Management International Review, 63, 731-757, 2023.
● Double-edged sword of open innovation to business failure in the post-pandemic era: The moderating roles of industrial embeddedness and absorptive capacity, Industrial Marketing Management, 115, 378-394, 2023.
● Returns to internationalization: Business group-affiliated firms vs standalone fimrs, Management International Review, 63, 603-639, 2023.
● The impact of social media and digital platforms experience on SME international orientation: The moderating effects of Covid-19 pandemic, Journal of International Management, 28, 100950, 2022.
● Doing good by combating bad in the digital world: Institutional pressures, anti-corruption practices, and competitive implications of MNE foreign subsidiaries, Journal of Business Research, 137, 194-205, 2021.
● Knowledge centralization and international R&D team performance: Unpacking the moderating roles of team-specific characteristics, Journal of Business Research, 128, 627-640, 2021.
● International new product development performance, entrepreneurial capability, and network in high-tech ventures, Journal of Business Research, 124, 38-46, 2021.
● Interplay between dual dimensions of ambidextrous knowledge sharing within globalized chaebols: Moderating effects of organizational and global environmental munificence, International Business Review, 29(6), 1016-1037, 2020.
● International network searching, learning, and explorative capability: Small and medium-sized enterprises from China, Management International Review, 60, 597-621, 2020.
● Risk in international business and its mitigation, Journal of World Business, 55, 1-6, 2020.
● ‘2R-based view’ on the internationalization of emerging economy service MNEs: Evidence from China, Management International Review, 59, 643-673, 2019.
● Post-entry performance of international new ventures: The mediating role of learning orientation, International Small Business Journal, 36(7), 807-828, 2018.
● Corporate social responsibility in international joint ventures, International Business Review, 27(6), 1213-1228, 2018.
● Bring institutions into FDI spillover research: Exploring the impact of ownership restructuring and institutional development in emerging economies, International Business Review, 27(1), 289-308, 2018.
● The impact of country-of-origin on context effects in choice, International Marketing Review, 34(6), 706-734, 2017.
● Institutional legitimacy and norms-based CSR marketing practices ?Insights from MNCs operating in a developing economy, International Marketing Review, 32(5), 463-491, 2015.
● Cultural clashes in cross-border mergers and acquisitions: A case study between Sweden’s Volvo and Korea’s Samsung, International Business Review, 24, 580-593, 2015.
● Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective, Journal of World Business, 50, 192-204, 2015.
● Control mechanisms of MNEs and absorption of for
펼치기
오금식 (지은이)
정보 더보기
[약력]
제주대학교 영어영문학과
한국외국어대학교 경영대학원
영국 University of Bradford, MBA
영국 University of Huddersfield 대학원 국제경영학 박사
(현) 부경대학교 글로벌 자율전공학부 부교수
(현) 한국국제경영관리학회 이사, 한국경영컨설팅학회 이사
(현) 국제학술지 Review of Economics and Finance, Editorial Board Member
오금식 교수는 Management Decision, Canadian Journal of Administrative Sciences, Emerging Markets Finance and Trade, Service Industries Journal, Frontiers in Psychology 등 해외저명저널에 학술논문을 게재한 바 있다.
펼치기
추천도서
분야의 베스트셀러 >