책 이미지
책 정보
· 분류 : 국내도서 > 대학교재/전문서적 > 인문계열 > 인문학 일반
· ISBN : 9788963413204
· 쪽수 : 163쪽
책 소개
목차
제1장 창의적 사고 9
1. 창의적 사고 ·········································································································· 9
2. 왜 창의적 사고와 글쓰기인가? ·········································································· 12
3. 광고를 이용한 창의적 글쓰기 ··········································································· 17
4. 창의적 자기표현 연습과 마인드맵 ···································································· 23
제2장 글쓰기를 위한 준비 37
1. 맞춤법의 원리 ···································································································· 37
2. 외국어와 외래어 쓰기 ························································································ 54
3. 띄어쓰기 ············································································································· 56
4. 숫자와 친해지기 ································································································· 59
5. 알아두면 도움 되는 글쓰기의 몇 가지 원칙 ···················································· 73
제3장 글쓰기의 시작 77
1. 제목의 중요성 ···································································································· 77
2. 정서적 글쓰기 ···································································································· 89
3. 설득적 글쓰기 ··································································································· 107
4. 정보적 글쓰기 ··································································································· 123
제4장 실용 글쓰기 129
1. 이력서와 자기소개서 ························································································ 129
2. 기획서와 포스터 ······························································································· 147
3. 이메일 공문서 ··································································································· 157