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· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9788967540081
· 쪽수 : 176쪽
· 출판일 : 2013-03-01
목차
Case 1 Forecasting the Future Earnings for OCI Materials
1. Overview of OCI Materials and Related Industries
2. Introduction to Earnings Forecasting Methods
3. Method 1 : Projecting Financial Statements
1) The Basics : Facts and Assumptions
2) Application : Projecting the Financial Statements for OCI Materials
4. Method 2 : Time Series Analysis
5. Exercise Questions
Case 2 Overcoming HR Gap
1. HR Gap
2. What is Strategic Human Resource Management?
3. Why does HR GAP occur?
4. How to overcome HR GAP
5. Hyundai Card and Hyundai Capital Case Study
6. Suggestions for the Successful Execution of Strategic Human Resource Management
Case 3 Samsung Life Going Public
1. Introduction
2. Life Insurance Industry
3. Participating Life Insurance Policy
4. Mutual vs. Stock
5. History of Listing Attempts
1) Attempt in1990
2) Attempt in 1999
3) Attempts in 2000s
6. Samsung’s Incentives for Listing
7. Debates over Organizational form and Listing
8. IPO without Raising Capital
References
Case 4 The 3rd Generation Social Network Service in Korea : The Practical Use Possibilities of Location-based Social Network Service
1. Introduction
2. Background
1) Social Network Service
3. Location Based Social Network Service
1) The Growth of LBSNS
2) Case I : Foursquare
3) Case II : I’m-IN
4. Implication and Conclusions
References
Case 5 Hyundai Motor, Driving Global
1. Globalization of the Automotive Industry
2. Start the Global Engine(1970s~1990s)
3. Pushing the Global Accelerator(2000s)
1) Hyundai Motor America
2) Hyundai Motor Europe
3) Hyundai Motor China
4) Hyundai Motor India
5) Hyundai Motor in Latin America
6) Hyundai Motor in Africa
4. Global R&D Network
5. The Next Big Step for Hyundai Motor
Appendix
References
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