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· 분류 : 외국도서 > 대학교재 > 경제경영
· ISBN : 9789814878173
· 쪽수 : 768쪽
· 출판일 : 2019-09-02
목차
Part I: STRATEGIC MANAGEMENT INPUTS.
1. Strategic Management and Strategic Competitiveness.
2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis.
3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages.
Part II: STRATEGIC ACTIONS: STRATEGY FORMULATION.
4. Business-Level Strategy.
5. Competitive Rivalry and Competitive Dynamics.
6. Corporate-Level Strategy.
7. Merger and Acquisition Strategies.
8. International Strategy.
9. Cooperative Strategy.
Part III: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION.
10. Corporate Governance.
11. Organizational Structure and Controls.
12. Strategic Leadership.
13. Strategic Entrepreneurship.
Part IV: CASE STUDIES
C1 - Preparing an Effective Case Analysis
20 Leading Business Cases
