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· 분류 : 외국도서 > 대학교재 > 경제경영
· ISBN : 9789815160604
· 쪽수 : 659쪽
· 출판일 : 2024-01-01
목차
PART I. STRATEGIC MANAGEMENT INPUTS
1. Strategic Management and Strategic Competitiveness
2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages
PART II. STRATEGIC ACTIONS: STRATEGY FORMULATION
4. Business-Level Strategy
5. Competitive Rivalry and Competitive Dynamics
6. Corporate-Level Strategy
7. Merger and Acquisition Strategies and Restructuring
8. International Strategy
9. Cooperative Strategy
PART III. STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION
10. Corporate Governance
11. Organizational Structure and Controls
12. Strategic Leadership
13. Strategic Entrepreneurship
PART IV. CASE STUDIES
Preparing an Effective Case Analysis.