책 이미지

책 정보
· 분류 : 외국도서 > 대학교재 > 경상계열
· ISBN : 9789815160628
· 쪽수 : 462쪽
· 출판일 : 2024-01-01
목차
PART I. UNDERSTANDING THE IMPACT OF THE ENTREPRENEURIAL MINDSET.
1. Entrepreneurship: Evolutionary Development?Revolutionary Impact
2. The Entrepreneurial MindSet in Individuals: Cognition, The Dark Side, Ethics
3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship
4. The Global Entrepreneurial Mindset: Social Entrepreneurship.
PART II. INITIATING ENTREPRENEURIAL VENTURES
5. Innovation: The Creative Pursuit of Ideas
6. Assessment of Entrepreneurial Opportunities
7. Pathways to Entrepreneurial Ventures
8. Sources of Capital for Entrepreneurs
PART III. DEVELOPING THE ENTREPRENEURIAL PLAN
9. Legal Challenges for Entrepreneurial Ventures
10. Marketing Challenges for Entrepreneurial Ventures
11. Financial Preparation for Entrepreneurial Ventures
12. Developing an Effective Business Plan
PART IV. GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES
13. Strategic Entrepreneurial Growth: Scaling
14. Valuation of Entrepreneurial Ventures
15. Harvesting the Entrepreneurial Venture