Strategic MICE Management

CONTENTS
FOREWORD
EVENT PLANNING SKILLS YOU NEED

1. UNDERSTANDING MICE INDUSTRY
From Convening to Modern Gatherings
MICE vs. Convention Dynamics
Standardization and Recognition
Interdisciplinary Synergies: Tourism and hospitality industry
Decoding MICE Activities
The Ripple Effect of MICE Industry Impact
Review Quiz
Discussion Topic

2. KEY STAKEHOLDERS OF THE MICE INDUSTRY
Professional Conference Organizers (PCOs)
Professional Exhibition Organizers (PEOs)
Venues and Facilities
Service Providers
Sponsors and Exhibitors
Government and Regulatory Bodies
Destination Management Organizations (DMOs)
Convention and Visitors Bureaus (CVBs)
Review Quiz
Discussion Topic

3. MICE MASTERY: SIX STEPS TO EVENT SUCCESS
Research: At a glance/ Why Research/ Research Approach
Design: At a glance/ Why Design/ Design Approach
Planning: At a glance/ Why Planning/ Planning Approach
Promotion: At a glance/ Why Promotion/ Promotion Approach
Coordination: At a glance/ Why/ Approach
Evaluation: At a glance/ Why Evaluation/ Evaluation Approach
Review Quiz
Discussion Topic

4. PROTOCOL IN MICE INDUSTRY
Understanding Protocols in MICE Industry
Key Differences between Protocol and Etiquette
Types of Protocols
Event-Specific Protocols
Courtesies and Hierarchical Arrangements
Five Rules of International Protocols (5R’s)
Understanding Cultural Differences
Review Quiz
Discussion Topic

5. STRATEGIC MICE MANAGEMENT WITH TEMPLATES
Advantages of Templates in MICE Management
Pre-Event
During-Event
Post-Event
Review Quiz
Discussion Topic

NOTE AND SUGGESTIONS
REVIEW QUIZ ANSWER KEY
REFERENCES