책 이미지
책 정보
· 분류 : 국내도서 > 수험서/자격증 > 취업/상식/적성 > 취업 정보
· ISBN : 9791156858867
· 쪽수 : 148쪽
책 소개
목차
Chapter 01 이미지메이킹 ························································································8
1. 이미지메이킹의 의미와 중요성 ································································· 8
1 ) 이미지메이킹의 의미 ···················································································· 8
2 ) 이미지메이킹의 중요성 ·············································································· 1 1
2. 이미지메이킹 구성요소 ·········································································· 13
1 ) 외모 ············································································································· 1 3
2 ) 표정 ············································································································· 1 4
3 ) 자세 ············································································································· 1 4
4 ) 행동 ············································································································· 1 4
5 ) 화법 ············································································································· 1 4
3. 이미지메이킹의 5단계 ··········································································· 15
4. Personal Brand 전략 ·········································································· 18
1 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 란 ·························································· 1 8
2 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 구축의 필요성 ······································· 1 9
3 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 구축 전략 ············································ 2 0
Chapter 02 항공사 객실승무원의 용모와 복장 ····················································24
1. 항공사 객실승무원의 용모와 복장의 중요성 ··········································· 24
1 ) 용모와 복장 ································································································ 2 4
2 ) 용모와 복장의 중요성 ················································································ 2 5
3 ) 항공객실승무원의 용모와 복장 ·································································· 2 6
2. 항공사 객실승무원 헤어와 메이크업 ······················································ 27
1 ) 대한항공 ····································································································· 2 7
2 ) 아시아나 ····································································································· 3 3
3 ) 진에어 ········································································································· 3 5
4 ) 제주항공 ····································································································· 3 8
5 ) 에어부산 ····································································································· 4 0
6 ) 이스타항공 ·································································································· 4 1
7 ) 에어서울 ····································································································· 4 3
3. 올바른 항공사 유니폼 착용 방법 ··························································· 44
1 ) 유니폼 착용수칙 ························································································· 4 4
2 ) 유니폼 착용 시 유의사항 ·········································································· 4 5
3 ) 유니폼 착용기준 ························································································· 4 5
4 ) 속옷 ············································································································· 4 6
5 ) 블라우스 ····································································································· 4 6
6 ) 스타킹 ········································································································· 4 7
7 ) 악세사리 착용기준 ····················································································· 4 7
Chapter 03 항공사 객실승무원 헤어스타일 연출 ·················································48
1. 승무원의 모발과 두피 관리 ··································································· 49
1 ) 승무원의 두피와 모발 관리 방법 ······························································ 4 9
2 ) 항공사 객실승무원의 업스타일 헤어 스타일링 연출하기 ························· 5 1
3) 객실승무원의 단발 머리 & 짧은 보브 커트 헤어 스타일 연출 ··············56
4 ) 남승무원 헤어스타일 ·················································································· 5 6
Chapter 04 항공사 객실승무원 Make-up ······················································· 58
1. 기초 스킨케어 ······················································································· 59
2. 색조 메이크업 ······················································································· 65
1 ) 자외선 차단제 ···························································································· 6 7
2 ) 메이크업 베이스 ························································································· 6 8
3 ) 파운데이션 ·································································································· 6 9
4 ) 컨실러 ········································································································· 7 2
5 ) 파우더 ········································································································· 7 2
6 ) 아이브로우 ································································································ 7 3
7 ) 노즈 섀도우 ································································································ 7 4
8 ) 아이메이크업 ···························································································· 7 5
9 ) 언더 섀도우 ································································································ 7 7
1 0 ) 아이라인 ··································································································· 7 8
1 1 ) 마스카라 ··································································································· 7 9
1 2 ) 립메이크업 ································································································ 8 1
1 3 ) 페이스 컨투어링 ······················································································· 8 2
1 4 ) 블러셔 ······································································································· 8 2
Chapter 05 Personal Color ··········································································86
1. 퍼스널 컬러 ·························································································· 86
2. 퍼스널 컬러 진단 ·················································································· 87
3. 계절 이미지메이킹 ················································································· 88
1 ) S p r i n g ( Wo r mT y pe ) ············································································ 8 8
2 ) S u mme r ( C o o l T y p e ) ············································································· 9 0
3 ) A u t u mn ( Wo r m T y p e ) ··········································································· 9 1
4 ) Wi n t e r ( C o o l T y p e ) ················································································ 9 2
4. 퍼스널 컬러 진단 시 중요 사항 ···························································· 93
5. 퍼스널 컬러 진단의 효과 ······································································· 94
Chapter 06 향수···································································································96
1. 향수 ···································································································· 96
2. 향수의 종류 ·························································································· 97
3. 발향 구조 ····························································································· 99
4. 향수 사용법 ························································································ 100
5. 향수 뿌리는 위치 ················································································ 101
Chapter 07 핸드및네일 ·······················································································102
1. 국내 항공사 객실승무원의 네일 규정 ··················································· 102
2. 청결한 핸드 및 네일 관리 ··································································· 103
1 ) 음식을 서빙 하기 전에는 반드시 손을 비누로 씻는다. ························ 1 0 4
2 ) 올바른 손 관리 방법 ··············································································· 1 0 5
3 ) 올바른 네일관리 방법 ·············································································· 1 0 6
Chapter 08 항공사 객실승무원의 자세 ·······························································112
1. 항공사 객실승무원의 바른 자세와 선 자세 ·········································· 112
1 ) 항공사 객 승무원의 바른 자세 ······························································· 1 1 3
2 ) 바른 자세의 효과 ····················································································· 1 1 3
3 ) 항공사 객실 승무원의 바르게 선 자세 ··················································· 1 1 4
2. 항공사 객실승무원의 인사 종류 ··························································· 118
1 ) 인사 ·········································································································· 1 1 8
2 ) 인사의 마음가짐과 자세 ·········································································· 1 1 8
3 ) 인사의 종류 ······························································································ 1 1 9
4 ) 인사방법 ··································································································· 1 2 2
5 ) 고객접점별 인사법( 항공사 예) ································································· 1 2 2
6 ) 인사를 생략해도 되는 경우 ····································································· 1 2 3
7 ) 바르지 못한 인사 ····················································································· 1 2 3
3. 항공사 객실승무원의 바르게 앉는 자세 ··············································· 123
1 ) 바르게 앚는 자세 ····················································································· 1 2 3
2 ) 바르지 못한 앉는 자세 ············································································ 1 2 5
4. 항공사 객실승무원의 워킹자세 ····························································· 126
1 ) 워킹자세 ··································································································· 1 2 6
2 ) 바르지 못한 워킹자세 ·············································································· 1 2 7
Chapter 09 항공사 객실승무원의 매너 ······························································130
1. 항공사 객실승무원의 매너(소개하기, 명함 수수, 악수 매너) ················· 130
1 ) 매너의 이해 ······························································································ 1 3 0
2 ) 소개하기 ··································································································· 1 3 1
2 ) 명함 수수 매너 ························································································ 1 3 3
3 ) 악수 매너 ································································································· 1 3 5
4 ) 안내 및 방향지시 ····················································································· 1 3 7
3. 항공사 객실승무원의 직장매너 ····························································· 138
1 ) 직장 ·········································································································· 1 3 8
2 ) 일반 직장 매너 ······················································································ 1 3 9
3 ) 호칭사용법 ································································································ 1 4 0
4. 항공기 매너 ························································································ 141
1 ) 항공기 객실 매너 ····················································································· 1 4 1
참고문헌 ·································································································· 145
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