Korea's E-Commerce Policy Experiences

Chapter 1
Introduction 17
Summary 12
Chapter 2
E-Commerce in the Republic of Korea 23
1. Introduction to E-Commerce and Its Legalization in the Republic of Korea 24
1.1. Definition 24
1.2. Impact and Issues 26
1.3. International Discussion and Legalization in Korea 32
2. Current State of E-Commerce in the ROK 36
3. Process of Establishing E-Commerce Infrastructure in the ROK 45
3.1. Broadband Networks 45
3.2. Security 48
Chapter 3
Electronic Authentication Policy in the ROK 53
1. Public Authentication 55
1.1. Background 55
1.2. Means of Promoting Public Authentication 56
1.3. Details 63
2. Other Policies on Authentication 64
2.1. I-Pin and My-Pin 64
2.2. OTP 73
3. Evaluation 75
Chapter 4
Consumer Protection Policy in the Republic of Korea 83
1. Importance of Consumer Protection in E-Commerce 84
2. Consumer Protection Laws in the Republic of Korea 86
2.1. Consumer Basic Law 86
2.2. Act on the Regulation of Terms and Conditions 91
2.3. Act on the Consumer Protection in Electronic Commerce, ETC. 95
3. Act on the Consumer Protection in Electronic Commerce 99
3.1. Purchase Safety Service 99
3.2. Guidelines for Online Vendors on the Provision of Product Information 101
3.3. eTrust Certification System 102
3.4. Consumer Damage Relief System 104
3.5. E-Commerce Mediation Committee 105
3.6. Evaluation 110
Chapter 5
Conclusion 117
References 122