THE SHOP 더 숍 (영문판)

1. SPECIFIC STORIES
: In a time when clothing shops slash restaurants or bookstores slash lifestyle shops are mushrooming, multifunctional shops are no longer the answer alone. A hybrid shop that stands out from other multicomplexes focuses on contextual stories?either about the space itself or what’s in it. Crossing genres and boundaries, hybrid shops create depth with these stories, which range from topics that the owner finds interesting to attachment and philosophies on consumption.

p16 A novel consumption experience for different schools of thought
Blue Mountain School

p30 A creative space that transcends genres
Skwat

p42 A space for media and culture
Brain Dead Studios

p54 And more
Alex Eagle Studio
Andreas Murkudis
Analog
In a Station
Casica
Unto This Last
Freshservice Headquarters
Uhjjuhdah Promenade
Duffel Centre

2. THE INTERPLAY
: Shops that suggest good lifestyles aim to help people lead healthier lives by connecting producers, sellers, and consumers. To this end, grocery stores are evolving into spaces where customers can imagine farmers and the fields and feel them, and lifestyle shops are now places where the value of items can thrive. Some grocery stores even started their own vegetable gardens, and some lifestyle shops displayed their products like art pieces. They not only convey the sincerity of and stories about the producers but also implore us to mull over the value of a good life.

p76 A place that represents the life of nature
Eatrip Soil

p88 Emptiness covered with Korean beauty
Mo-No-Ha Hannam

p100 And more
Gather
Objects of Use
Markthalle Neun
Leafmania
60 Seconds Lounge
Ready to Wellness
Moon Juice
Older Brother

3. PERSONAL TASTE
: The well-curated collection of a shop that is based on the owner’s personal taste amounts to an archive that communicates their philosophy, leading consumers to feel as if they are inside the heads of the owner as they wade through the layers of their unique and distinctive universe. Visitors to shops are typically responsive to the owner’s style because pieces are arbitrarily arranged. An example of this is how books may be arranged by idiosyncratic themes or mood, or clothing may be categorized by a certain color standard. This might explain why the intimate bond grows between the owner and their clientele. It’s like extremely personal spaces serve as a friendly forum for public communication.

p120 A bookstore for new discoveries and serendipity
Libreria

p132 A concept store that uplifts the nomadic lifestyle
Darklands

p144 And more
Persephone Books
Hop Burns & Black
Present And Correct
Paper & Tea
Hardwax
Garde
Broome St. General Store
Qusamura Tokyo
Alkov
Sounds Good!
Block Shop

4. SPIRIT OF THE TIMES
: Not all manufacturers and boutiques become successful even if they are a time-honored shop with exquisite craftsmanship. These businesses must strive to reflect the zeitgeist while cherishing longstanding practices and regional characteristics?for example, making spirits from fallen leaves to capture the notes of autumn foliage, selling furniture and household goods from different periods and regions in the same space, and applying bold colors and patterns on handmade pottery?to keep and communicate a distinct identity. Only a local brand that continuously innovates will prove the value of tradition and inject the future brand scene with renewed creative energy.

p170 Cultural heritage of modern Korea
Muachi

p182 Spirits created through innovation and professional artisanship
Deutsche Spirituosen Manufaktur

p194 An all-in-one production to sales platform
Heath Ceramics

p206 And more
Keit
Kuhn Keramik
RTH Shop
Eath Library
The Elder Statesman
Hakujitsu
Kkotssul

5. BRAND
: Brick-and-mortar shops are multifaceted entities for their brands: they embody the brand philosophy and aesthetics, they are labs where innovation is fostered, and they become a touchpoint through which the brand can reach its customers. Most brands that B has introduced also use retail stores as a strategic outpost. The following brands are involved in different industries on a different scale, but they have one thing in common, which is that they constantly verify their objectives through their physical stores and transplant their own roadmap into these spaces.

Freitag p224 | Rapha p228 | A?sop p230 | Maison Kitsune p234 | Monocle p236
Vans p238 | Ikea p242 | Muji p244 | And more p246

6. STORY
Tendency p254
Interview: Gildas Loaec p260 | Alasdair Fenning p263
Jiho Sohn p266 | Taijip Kim, Chris van Duijn p270
Essay p273 | My Favorite p278