매거진 B (Magazine B) Vol.93 : The Balvenie

02 INTRO

08 EDITOR'S LETTER

12 KEYWORDS
The Balvenie’s philosophy as portrayed in media coverage

16 SPEYSIDE
The region that The Balvenie calls home

22 THE BALVENIE DISTILLERY
The epicenter where the Scottish whisky brand’s nearly 130-year history began

26 FROM CRAFT TO BALVENIE
The Balvenie’s craftspeople who are committed to the brand’s legacy of crafting top-quality whisky

48 INTERVIEW: DAVID C. STEWART & KELSEY MCKECHNIE
The Balvenie malt masters, who are responsible for quality and taste control

54 CHARACTERISTICS
The Balvenie’s whisky lineup that expresses a storied experience and immense know-how along with a singular design language

62 OPINION: STEPH MURRAY
Steph Murry, general manager at The Dowans Hotel, talks about the local whisky community in Speyside

68 SPEYSIDE’S MANNER
Bar culture in Speyside, the birthplace of single malts

76 COEXIST IN MARKET
Diversity in the Scotch whisky market that spawns from micro-distinction during whisky making

84 BAR SPIRITS
Bar scenes in Seoul, Saitama, London, and New York that present whisky cocktails in their own distinctive ways

96 MANUALS
The basics of whisky

100 OPINION: HAEIN JUNG
Korean actor Haein Jung talks about charms of whisky and The Balvenie

106 MY TASTE PAIRING
Whisky parings that reflect the taste of the drinker?from scents to artworks

116 JUST MY SPIRIT
Diverse manifestations of whisky subcultures, such as collecting, sharing, and blending

120 THE ELEMENTS
The five basic factors for whisky making

130 BRAND STORY
The growth story of The Balvenie, which has pioneered in the market with its traditional batch production process and experimental spirit

136 INTERVIEW: ALICE MCSHERRY, GEMMA PORTER
The Balvenie’s global marketing manager Alice Mcsherry and global brand ambassador Gemma Porter talk about the brand’s internal and external culture

140 SHIFT IN GENERATIONS
Three next-generation employees expected to make history for The Balvenie

144 ART OF CRAFT
The Balvenie’s art projects that distill the brand’s artisanal spirit

148 DIGEST
Figures that demonstrate the prominence of The Balvenie and its parent company William Grant & Sons in the Scotch whisky industry

151 OUTRO