eBay Your Business (Paperback, 1st)

PART I: How Your Company Can Benefit from eBay

CHAPTER 1: Welcome to the World of eBay

CHAPTER 2: Evaluating Your Business’s Sales Potential

CHAPTER 3: Research Prices for Your Products

CHAPTER 4: Compare eBay with Existing Sales Channels

CHAPTER 5: Cut Costs by Using eBay’s B2B Channels

PART II Bring Your Business to eBay

CHAPTER 6: Lay the Groundwork for Your eBay Identity

CHAPTER 7: Define How Your Business Will Work

CHAPTER 8: Prepare an Excellent Auction Listing

CHAPTER 9: Automate Your Business with Auction-Management Tools

CHAPTER 10: Refine Your eBay Presence

PART III: Integrate Your eBay Business into Your Infrastructure

CHAPTER 11: Align eBay and Your Current Infrastructure

CHAPTER 12: Utilizing eBay to Market Your Business

CHAPTER 13: Leverage Your Brand Online

CHAPTER 14: Track and Evaluate Your eBay Sales

PART IV: Grow Your eBay Business

CHAPTER 15: Grow from Auctions to a Storefront

CHAPTER 16: Create New Markets

CHAPTER 17: Expand Your Capabilities

APPENDIX A: Important Web Links

APPENDIX B: Glossary of eBay Abbreviations

APPENDIX C: eBay Business Marketplace Categories